Greetings, friends and readers! This week we want to jump right into a discussion we had with a brand new online magazine, a resource for the true-blue Pinoy startup. They provide relevant info on best practices among Filipino small and medium-sized businesses, and share insider tips from fellow entrepreneurs. We exchanged emails with Candice Lopez-Quimpo,’s Editor-in-Chief to learn more about their exciting new venture.

Thanks, Candice for taking the time to share with us!


Tell us about What is the driving philosophy, ideal or passion behind it? How did you get started?

Homegrown is the brainchild of our publisher (our maestro), Danella Yaptinchay. When Danella first brought this up with me over the summer, something just clicked. The seeds of Homegrown’s idea involved the desire to create a more progressive and engaged platform that would enhance the startup experience.

Danella runs Full Suite and co.lab, a position that puts her in the middle of a lot of growing talent and exciting ideas, which allows her to witness the problems, the questions, the anxieties.

From the get-go, Homegrown was meant to be the brand for progressive thinkers with an entrepreneurial bent–both on the content creation side and the audience side.

Our first step was to ask ourselves why. Why are we doing this and why do we think there’s a need? We talked about what we are passionate about and found out that we, as a group and individually, are passionate about:

  • The Filipino entrepreneur’s potential
  • The unique startup experience
  • Breaking traditional boundaries
  • Conversations that start change
  • Stories that inspire
  • Learning, especially from thought leaders and industry movers
  • Creating opportunities

In building our vision for Homegrown together, we came up with the three values we use to guide us: Progressive Attitude, Continuous Learning, Community and Connectivity.

Progressive Attitude: Homegrown believes in the pursuit of innovation and change. We seek leaders, processes, products, and ideas to shake us to our core and are catalysts to a generation of ‘what-if’ and ‘can-do’ entrepreneurs.

Continuous Learning: We champion the tenets of curiosity, inquisitiveness, and the thirst for knowledge in its many forms. We believe that learning never stops and can come from anywhere–expert advice, peers, other people’s successes and failures, even dissenting opinion.

Community and Connectivity: We encourage a supportive culture. Homegrown is building a collaborative and interconnected society that contributes to each other’s potential for success.’s content is conceptualized with the Pinoy startup in mind, as seen in this series of cover images from some of their articles.


What are some success stories, or interesting examples of homegrown, Filipino enterprises?

So many!

On one end, I do have a soft spot for social enterprises: think of Hapinoy, Rags 2 Riches, Messy Bessy, Echo Store, and GK Enchanted Farms. That kind of mindful business planning and strategy, inclusive of a community and with social good as the driving purpose.

On the other end, there are enterprises that are exciting because of their creativity and boldness. Sebastian’s Ice Cream blew the door open for artisan ice cream and recently has been more audacious in its offerings. The Philippine Surfing Academy found a wave pool and was able to define its business around surf lessons in the city! And mompreneurs like Indigo Baby helped change the way online businesses work, here in the Philippines.

The tech industry is burgeouning as well–just look at all the hackathons that are going on and the support that they’re getting. lately caught my eye as well as Tooch’s Juan Tamad game app. Rappler’s approach to journalism, social media, and crowdsourcing is amazing as well.

Lastly, and trying not be biased here, I’m a fan of co.lab. As a freelancer, the idea of co-working is the answer to my problems of isolation and stagnancy. It’s community and professionalism and camaraderie. It’s how I met Danella, actually. I like knowing that entrepreneurship/business has many options for making things happen. You still need to put the work in, though!


What are your favorite books? Any titles that can help aspiring entrepreneurs?

Until recently, I’ve been more of an online (website reader) and watcher. You have names like Seth Godin at your fingertips these days. But I do remember how Malcolm Gladwell’s books The Tipping Point and Outliers got me thinking, and I have the Timothy Ferriss’ 4-Hour Workweek on my desk now. The Lean Startup was an interesting read, and it has a lot of key insights for those who need a shift in thinking about how much time you need to incubate, research, launch, reiterate.


One of Candice Lopez-Quimpo’s latest reads: The Lean Startup by Eric Ries


I do tend to read fiction because I like getting inside people’s heads and getting lost in other worlds. Interestingly, I emerge thinking about the real world afterwards. The really good stories tend to reflect an authentic view of the world and begins a discussion, I think.

I hope that with Homegrown, we end up with that kind of reaction as well.


Learn more about

Twitter: homegrownPH


And check out this video of their recent pre-launch event:



Hey, if you’re into business, you may want to check out our Business & Marketing and Management & Leadership sections!

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